In our investigation of the three countries, China’s consumer brand awareness of existing, as well as leading consumer brands and content to consumers in China, consider the top 10. Lenovo, Haier and Tsingtao Beer: more than tenth in three consumers recognize the brand of the 10 brands. However, Haier and Tsingtao beer brands, only 17.2% and 13.1%. Chinese brand-rich economies (UK, U.S., Australia) and the fact that input, but not to accept it or consumer brands to the market in China is the main obstacle is too low brand awareness in China.
We encourage a positive message of the results see: United States, Australia, Chinese brand in the UK, many consumers still have many different types of positive attitude and willingness to consider shopping. However, the existing brand awareness in China far behind the wishes of these consumers are feeling. This shows that Chinese brands are still a lot of room. In order to strengthen brand awareness, but you can not rely on temporary advertising campaign products of Western multinational corporations and high-quality products and services has won a good reputation on par. Obviously, this goal can not be done overnight.