So, some people ‘heommeoui “end” the fate of the vehicle due to high fuel consumption, but this is not the only factor then forced out of you?
“Heommeoneun niche brands, niche brands that have problems running” is. Kinney, vice president of global management consulting firm, said the managing director of Sun Jian, China, and other popular brand segment of the market multiple product lines, “East West, the light does not shine, even if they are not added to the problem of different products Products can also be implemented. ”
In fact, heommeoui product line is a unique SUV vehicle model, H1, H2, H3 with a series of product updates, 2006 divided by the slow pace of the late H1 product has stopped production. “The size of companies is very important, but if they mistake a little niche brands typically do not scale to expand the product line is not a good, operational risk will be well.” Jian said Sunday.
However, in the automotive industry is small, brand, some are business tactics. Porsche is a good example. Financial problems in 2000, the 2002 Porsche SUV models – Cayenne, Cayenne, this – the introduction of hot, then, Porsche also has a soft twirl. Sun Jian, “The brand of the few changes in the market, consumer preferences, the side, attention should continue to time, Porsche’s production line experience to successfully adapt to meet the market demand as well as the heommeouiui failure.”