July 27, 2010
Hot recommend super popular, fine love locks, dual-use design, plus the popular element Lingge turner, but also a fashionable section
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Lingge never fade always popular, stylish clamshell design practical suction large buckle bag I can not turn up at any time, the side tassel bag shape was moving, but also shoulder-type active sections may Messenger changeable, so that girl even more self-style design, the aristocratic sweetheart OL commuters essential charm style Oh!
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July 21, 2010
When your company size or product feature has not yet reached a certain level, is not qualified to talk about international. That is, when your product or brand is still in a difficult business, or similar goods in the ranks behind the position, you can worry about the survival of the issue, rather than international issues.
Enterprises should take the international road, should have the following eight conditions:
1 product or brand in the market significantly differentiated.
2, products or brands to reach a high market acceptance.
3, product or brand in the local market is profitable and growing.
4, business team with high competitiveness and adaptability.
5, an international team of business ideas and strong execution.
6, business leaders are determined to develop the brand international.
7, business leaders have the right ideas and resolutions of international capacity.
8, to ensure that companies have sufficient economic strength and good business operation.
More than eight international brand enterprise taking the necessary condition for the road, or ventured to the brand internationalization is very dangerous. Many people think that the brand internationalization is facing serious competition, manufacturers or corporate restructuring will consider. But I think companies should be strong in business development, indicators of conditions leading active layout, giving full play to its existing advantages, and actively and steadily outward expansion. For example: to Hong Kong, Singapore, Taiwan, Korea, Japan and other Asian countries to promote spending in mature markets, and then gradually to Southeast Asia, the Middle East, Europe and North America markets to enter.
At present, the world market place is very obvious change to the price of goods in both move closer to the two different trends, namely, the luxury goods market direction or to change or to low prices and good quality of goods changes the direction of commodity markets . Therefore, companies need to do the brand, it is necessary to adjust to these two directions.
Currently, the state put forward the “Eleventh Five-Year Plan”, also referred to independent innovation and brand internationalization issues. Enterprises with a certain strength the way to go before the international brand, first thing to consider is:
Your product or brand marketing experience is not enough?
Your product or brand is not enough international talents?
Your product or brand differentiation leading the industry does not?
Your product or brand has a strong economic power does not?
Your product or brand is not very good campaign?
Your product or brand has a firm commitment to the brand do not?
If the above advice, you and your product or brand has a bit of hesitation, then take the brand international road is very dangerous.
In short, the culture comes from the habit, habit comes from experience, experience in the cultivation of life, life is the accumulation of human common. Our ancestors from the “savage” life to the so-called “civilized” life, experienced all, is “better off” and change little by little drops. From scratch, from less to more, from simple to complex, etc., this is the accumulation of human culture and heritage. Since ancient times to today, although the development of human culture into a variety of different cultures, but humans will be “achieving the same”, combined with the fine culture of all peoples, globalization is a very important goal. Traditional Chinese culture combined with the spirit of Western science, is the future of mankind “new culture” of the target. We strive to start with Asia as since the beginning of a new culture in Asia, efforts must be coordinated by our Chinese fusion.
Since ancient times, China has been a major exporter of luxury goods, from silk, tea, to porcelain, the compass, gunpowder and so on. 5000 years of Chinese history and culture from the point of view, the concept of luxury goods by Chinese imperial culture, also decided to present one of the important factors luxury culture. Royal cultures from China to Europe, the Royal Culture, emphasized the top to enjoy a luxury, he began forming a traditional custom, have profound effects on the royal family, and then transfer to the civilian population from the royal family, eventually forming a society unshakable luxury culture is a noble, respected, unattainable, inaccessible, high-level sense. Ancient times to now, a far-reaching impact on luxury culture of people of every age.
For 5,000 years history and culture of China, although can not say that European culture from China, but also greatly influenced by Chinese culture, therefore, luxury goods consumer culture in the development history, the Chinese imperial culture plays an important role.
After World War II in 1945, in U.S. funds and technical assistance from Japan and some Asian countries in the postwar economic construction. About 2 million people (including Japan and the Asian “Four Dragons”) supply of processed products in Western Europe and North America nearly 600 million population market, while also accepted in Western Europe and North America’s consumer culture, especially in the luxury of spending habits also into Asia’s “Four Little Dragons”, reached the rapid development in China. With China’s rapid economic rise of the “new rich” also will emerge. This part of the group as well the impact of this luxury consumption habits, but also for the present so-called international brands (luxury brand) laid the unbreakable, solid brand foundation.
Of course, “international brand” of the success factors, not only from the impressions and memories. We found that most of the luxury brands from Western Europe (by European royalty cultural influences), such as Louis, Vuitton, PRADA, FENDI, GUCCI and so on, and technology or food consumption culture is from the U.S., such as Coca-Cola, McDonald’s and so on. This is because the United States experienced the Civil War, the strong economic development and accept the culture of immigrants from around the world successfully shaped the image of world power, but did not experience the influence of culture and influence of the Royal. These “international brand” formation, in addition to impressions and memories from a long time, it is more important is the difference from the Eastern and Western cultures. In the past, we were joking as “almost”, we give the impression that things are “so-so” approach to their work, while Western culture is advocating strict and thorough work attitude. Therefore, the production of goods or create brands in different cultural background, the result will naturally big difference.
So in the end we have to do to become “international brand” mean? We would like from the past in Japan, Taiwan, Hong Kong, Singapore and South Korea’s development experience learned: keep the fine tradition of Chinese culture and learning the attitude of Western science and the spirit of things, it should be in the right direction and path of development. This year (06) March, President Hu Jintao put forward the “Eight Honors and Eight Shames” spirit and content of what we need to implement and the implementation of the work; “people first”, “scientific development” with the Western culture to convey scientific coincides with the rigorous thinking, we should be fine traditional Chinese culture and architecture down to learn the advantages of Western culture and scientific attitude towards the job.
Over the past 60 years (after 1945), from Japan, Taiwan, Hong Kong, Singapore and South Korea and other countries and regions of the development process, we see the fine traditional culture of Chinese influence. But we must recognize that there is no rigorous Western scientific and cultural influences, the national and regional economies in the development of speed could not be so rapid success of the. Therefore, we can say that only to the fine traditional culture of Chinese heritage, combined with the spirit of the Western scientific rigor to be able “to using the West” “East meets West”, to achieve the perfect combination.
Therefore, the revitalization of the Asian “new” culture of work, the Chinese role to play. We should be with Japan, Korea, Singapore and Thailand and other Asia Pacific countries to take from the renaissance of Asia “new” 文化 the historical mission of Combined Application of Hong Kong, Macao and Taiwan areas of management experience and talent and resource to achieve the purpose of internationalization of Asian brands.
The meaning of an international brand, not the value of Pinpaibiaomian, but brand in different countries, races and cultures were revealed Neihan assimilate are what we call the internationalization and globalization. So how do you make the world know your brand? The world can really focus on is the “luxury feel”
Traditional Chinese culture stresses thrift, hard work, which really means is that one day will enjoy the luxury, and enjoy the luxury is not a slogan, but a common aspiration of all mankind. Therefore, from this point of view, if your product or brand represents the ordinary, nothing special, even inferior, vulgar or no value, then when consumers spending capacity upgrade, your goods or the brand of these consumers will not make any sense, will be consumers abandoned.
July 16, 2010
Ladies and gentlemen, if done 10,000 cups, the simplest and most efficient way to what? Maybe you thought of that, that is, first of all make a cup of mold, and then continue to replicate, this is the chain’s biggest features – standard copy. We do die, they might spend more time and effort, but definitely worth it, because if things do die will be the next very simple!
Similarly, store management, store management to become standard mold simpler and more standardized, and many routine matters in accordance with the procedures and processes can be assigned to each post, so the shop owner from the management of complex freed and also to quickly copy shop possible. So as a distributor of brand owners must support efforts to establish the headquarters of a set of features suited to their shop store operations processes that are fundamentally strong and big stores to ensure the cause, and the enactment of any person when the standard should be equally bound to accept the standard, this is the right thing about the so-called standards.
Of course, the management is not small shops could be blind, speak, they do not violate the principle of management must also study how suitable and flexible 处理, especially methods of staff management should pay attention to the flexibility, personal feelings into more detail can be done some, this is the so-called feelings of the people said. After all, when the shop is not the time, the boss can do in the management, and the fact that, suitable for those who can speak the feelings of remuneration and career in the development of the competitive edge of small and medium Dianpu not obtain a competitive advantage.
External manifestation of this mentality is not the typical “follow” the recommendations of the Headquarters noncommittal, self think they have a unique business idea, since that is joined to hang a sign, as long as the sign of a hanging, a single store opened, left franchisee is under their own. Why? Franchisee that: This shop is my investment, I am the boss of course, ah!
This is a very wrong attitude.
Franchisee to remember, “franchisee” This is not a licensed professional who hired an employee nor an independent owner, franchisee between occupational characteristics between the two. He must be in chief and under the guidance of the established rules in accordance with chief and joined the business operation. Therefore, autonomy, and innovative people who are not too strong for franchisees to do, but more suited to their way of joining an independent non-business.
I remember a home in and Tomohito franchisee conversation, he wanted me to give him some guidance, I did give him a clear speaking, in fact, as a franchisee, then the most important one is the “follow”, as long as the franchisee, “to follow “the chief and the rules, he would have at least four” together “, it is legal, commercial, sensible, reasonable, and so four” together “, the franchisee sufficient to ensure the business operation of the advance and retreat in the evidence- . Concession speaking, and the chief and even business failure or some disputes, the franchisee can also take “follow” to support him. Otherwise, because they do not “follow” it would not be the first franchisee to argue the basic advantages.
At the same time, because the chief and his groping for a dozen years, encountered numerous problems, so its now a solution may seem simple, but they are nothing but probably is a heavy price in exchange for valuable experience. As a franchisee, if they joined, as chief and is willing to put his valuable experience, knowledge and technology to teach franchisees, then joined the business If we stubbornly stuck to their guns, placed the chief and to the baby and not to use, but insist their own from scratch go to trial and gained business experience, then join the business, what type sense and necessary? This is neither altruistic nor selfish is not wise.
For example, some single-store franchisee in the construction process, for the chief and recommended materials, equipment, software systems are always holding a high level of “vigilance” psychological, that the chief and “yes” to joining the business in these things make the above franchisee lot of money, that the chief and taking on the “distribution” in the name of the mandatory number of items to sell in reality.
In fact, certain chief and, mainly those fake, substandard, unregulated chief and is “distribution” in the name of big business making money to join. However, the franchise system in accordance with standard rules of the game, if the chief and distribution to the franchisees of these things cost the same as in the case of lower quality franchisees to market their individual purchase price, then the franchisee should be actively to accept the delivery, and not cherish, “alert” under the “reject” mentality. As the scale Cai Goude advantages to operate and produce as many years of strategic suppliers in procurement as more professional Deng Liu Cheng Shang Yuan Yin, regulate the chief and the provision of the uniform distribution Huo Hua’s learn has often than in the Zhiliang and the price on the business Zi Ji Jia Meng Individual purchases are much better.
A large number of facts have shown that if franchisees to market their individual purchases, then the lack of professionalism in procurement knowledge and lack of business integrity History shows that factors such as staff corruption exists, it will likely lead to high prices and procurement of things quality time, there will also shorten the time, including end sections, inspection checks errors, etc., series of problems. Moreover, this franchise system will directly harm the unity.
Beijing Tomohito home one hot pot chain franchisee story impressed me very deeply. The franchisee initially refused to provide food and beverage management software based system, but insisted on their purchases to the market because they believe Tomohito home based set of software system provided an average of 20,000 yuan, while the market a restaurant management system Only a few thousand dollars! Home Headquarters, insisting in Tomohito invalid cases, franchisees have bought a PC, and MIS systems for several thousand dollars, worth the million. But the franchisees of the software system from the nightmare began, the entire system in just a few days on three successive heavy equipment, the busiest time in the system get stuck there, unstable conditions, in short, the system’s fault spate of serious impact on the franchise’s normal business operations, the situation is almost worse to be mad to join the business. Finally, the Left with no alternative, the franchisee had to help headquarters, installed and used in Tomohito Habitat headquarters in that system. In any case, it is fortunate that, although the franchisee to go for some detours, but finally returned to the headquarters to follow up the guidance. In fact, the process which had joined the business a misunderstanding, the misunderstanding is, he thinks Tomohito home based software system for his “make” him money, but he also believes that he can use a lower price in the market buy the same thing! But the fact that, Tomohito Habitat headquarters development, studying and using 10 years of restaurant management software is definitely not the set of the popular market, those cheap, generic software system could be comparable, and, Tomohito home to the headquarters franchisee of this system is far below the market price of the price. If we had heard you before construction personnel from Tomohito Habitat headquarters proposal, which the franchisee will have their own separate system, which purchased the million loss ah.
Having experienced the aftermath of the software system, fully aware of the franchisee to accept the arrangement and distribution headquarters in the need for unity, because they are given a free hand in other areas are also quick in its operation in the future there more or less trouble. I remember the eve of its opening, has always been like this Tomohito home cooking opinionated franchisees sincerely said to me, “used to listen to the headquarters, and always feel good to buy, now seems indeed a problem, then I will seriously listen to the headquarters of the arrangements. ”
Gratifying, although paid the price, but eventually joined the business with a deep understanding of the cost of innocent why to “distribution” and “unity.”
Join those who are most concerned about, of course, return on investment. In almost all joined the site, all regard the high returns on investment business placed in a prominent position, is said to have joined the headquarters in the publicity materials marked payback period of 3 months, it really exciting. But Chen Hong-Yuan that “high return on investment is questionable.” Because nature is not a franchise system, the system can make big money, joining those who are “making money through licensing,” the investment risk is far lower than the Chuangye alone, since the enjoyment of a low-risk, that is certain to be made at the expense of profits. “Is there a low risk of things can make big money,” Chen Hong, said that, if true payback period is 3 months, you may wish to ask him “really so profitable, why do they do it.”
Hong-Yuan Chen also believes that 2 to 3 years payback period is reasonable, after all, is not joining the speculation business, the stock did not like the ups and downs. As a general experience, to join the income should be twice the daily income to work, but work only 8 hours of work, and once joined, you need 24-hour fully involved, can be seen joining the make is “hardly worth the effort.”
“Franchisees to have awareness of risk.” Chen Zhen remind franchisees to more practical, do not mistake can be a lucrative franchise, but not desperate. “Sellers must not borrow money to shop.”
Nowadays, policy development of the franchise is quite supportive, even some of the projects provided loans and tax benefits. The Government’s view is: the development of franchising conducive to re-employment. This is true. To Lianhua facilitate, for example, over 50% of franchisees are 40 years old to 50-year-old laid-off workers. However, Hong-Yuan Chen presented a different view: “Franchising in the final analysis is the young man’s career.”
According to China’s experience in Taiwan, who joined the majority are relatively young, and even newly hatched young on campus or have just retired there are also many franchisees. For this phenomenon, Chen Hong-Yuan that the normal: “the best young people to join the franchise.” He believes that young people have three major advantages compared to middle-aged people: young people, more entrepreneurial impulse and passion, but want to franchise bigger and do a good job; young people physically more abundant, because many industries need to join those 24 hours got it all, so much the physical load, the elderly unbearable; young, more and customers to communicate more expensive convenience store goods for the customer is also more convenient for the sake of young people, if the operator and the customer as peers, then exchange up to smoother, more big business.
Many people believe that franchise, but the buying and selling things, you know, hire a manager can, and myself as “the boss behind the scenes” will be very easy. Hong-Yuan Chen has repeatedly stressed: “Yu Jia the most important personal expedition.” He said, operators and employees who, after all, different mentality, “hire a business manager is worse than their own.” Employees who do not usually dedication and contribution to run themselves more willing to try to understand customer preferences, to track merchandise sales. “No investment, no matter how good the industry make any money.” Hong-Yuan Chen said.
July 15, 2010
The global economy “second bottom,” the risk is rising, but look at it from a comprehensive analysis I think that the global economy “second bottom,” the possibility is still relatively small. First, Europe is a global debt crisis is not debt, because the world economy in Europe, after all, among the incremental value of small, bearing a large value of an economy, that economic growth this year is far lower than our forecast , but the possibility of negative growth is still relatively small.
The second factor, we can see two horse pulling the world economy – international trade and investment or in the restoration of the rise.
The third factor, the current world economic recovery driven mainly in emerging markets, from the overall situation, the momentum of recovery in emerging markets can be maintained, especially in Asia, in fact, there have been overheating, that is, boost world economic recovery, this force – although the world economy emerging markets than smaller commitments, but to support the world economy recession, continues to recover, power is very strong. Therefore, we believe that this force is not a reversal of changes.
The fourth factor, we can look beyond the developed economies of Europe. Japan’s economic situation is good; there is a North American region, the U.S. economy is now facing a fragile recovery, but the U.S. economic recovery is still relatively good situation. So it should be said, speaking from such macro analysis, “second bottom,” risks, but the possibility is quite small.