October 12, 2010
In our investigation of the three countries, China’s consumer brand awareness of existing, as well as leading consumer brands and content to consumers in China, consider the top 10. Lenovo, Haier and Tsingtao Beer: more than tenth in three consumers recognize the brand of the 10 brands. However, Haier and Tsingtao beer brands, only 17.2% and 13.1%. Chinese brand-rich economies (UK, U.S., Australia) and the fact that input, but not to accept it or consumer brands to the market in China is the main obstacle is too low brand awareness in China.
We encourage a positive message of the results see: United States, Australia, Chinese brand in the UK, many consumers still have many different types of positive attitude and willingness to consider shopping. However, the existing brand awareness in China far behind the wishes of these consumers are feeling. This shows that Chinese brands are still a lot of room. In order to strengthen brand awareness, but you can not rely on temporary advertising campaign products of Western multinational corporations and high-quality products and services has won a good reputation on par. Obviously, this goal can not be done overnight.
September 15, 2010
If the report up to 9000 yuan monthly repayments by the condition, with the mortgages, even if just two young people who work to pay off 15 years should be clear that the graduation age of 270,004 years old, young, married shows. More than 9000 yuan monthly mortgage payments, far the first group, the purchase exceeds the normal capacity, repayment revenue is more than the warning line.
Beijing shoppers earlier age, but younger buyers, but also lead to pressure, so that the higher prices have been down the hard-regulation of the Beijing real estate market conditions, promote long-term shortage.
Some experts say young people in such an environment depends on the parents too early, the community, “choice” fear is temporary then the healthy development of China real estate market soft, the first time home buyers and the demand for the parents an idea of how slow the trend, press .
Beijing’s first suite of loan average age of only 27 years old, Japan and Germany, the average age for first time home buyers over the age of 42, only the U.S. economy’s ability to purchase more than 30 years of age. The data on young people in Beijing and too dependent on the parent and the purchasing power of the early.
Homelink Real Estate Market Research Center, Everbright Bank of Beijing, “two cars joined hands with the introduction of mortgage analysis,” announced the latest statistics. Reports in recent years, the trend of shoppers in Beijing, the average age of those who, since 2007 the average age of 34 years, all the way down to the 27-year-old in 2010, specifically declined to purchase foreclosed shows.
Currently, just Chinese, young white-collar part of the monthly income is expected to reach the manwiane approximately 3000-5000 hours per working a few years later graduated salary. According to the Beijing Fourth, Fifth Ring Road, prices based on 24 square meters require 20,000 won 1.6 million yuan area of 80 square meters of the average residential consumption.
So, some people ‘heommeoui “end” the fate of the vehicle due to high fuel consumption, but this is not the only factor then forced out of you?
“Heommeoneun niche brands, niche brands that have problems running” is. Kinney, vice president of global management consulting firm, said the managing director of Sun Jian, China, and other popular brand segment of the market multiple product lines, “East West, the light does not shine, even if they are not added to the problem of different products Products can also be implemented. ”
In fact, heommeoui product line is a unique SUV vehicle model, H1, H2, H3 with a series of product updates, 2006 divided by the slow pace of the late H1 product has stopped production. “The size of companies is very important, but if they mistake a little niche brands typically do not scale to expand the product line is not a good, operational risk will be well.” Jian said Sunday.
However, in the automotive industry is small, brand, some are business tactics. Porsche is a good example. Financial problems in 2000, the 2002 Porsche SUV models – Cayenne, Cayenne, this – the introduction of hot, then, Porsche also has a soft twirl. Sun Jian, “The brand of the few changes in the market, consumer preferences, the side, attention should continue to time, Porsche’s production line experience to successfully adapt to meet the market demand as well as the heommeouiui failure.”
In fact, heommeoui life is still very good. 1979 Hummer vehicle, U.S. troops and equipment 20 years ago in the Persian Wars, in addition to the command vehicle was used, there is the draw guns, radio communications vehicles, ambulances, mobile repair vehicles such as the distorted bullet – proof box trucks. Towards the civilian Hummer is gradually changing market demands. 1992, civilian Hummer, American film actor Arnold Schwarzenegger, began to sell the vehicle owner was the first civilian Hummer. In addition, the Hummer consumer group orientation: the rich, and provide a tough guy and you can enjoy popular support.
In 1999, General Motors, Hummer brand from the owner – AMG rear company, the right to use the Hummer brand and production rights argument, but a few years later, the era of high crude oil prices uieseo GM, as a representative of the high fuel consumption vehicles, a Hummer green environment protect the protesters in American society, and even anti-heommeoui “wave formation.”
Hummer sales in the natural decline steadily. According to statistics, in 2006, more than 70,000 Hummer sales in the U.S. market, but in 2007, Hummer sales began to decline: 22% reduction in 2007, 2008, down 51% in 2009, down 64%. The first half of 2010, Hummer sold 16,158 in the U.S. market in 2009, decreased 60% compared with the same period.
Brand well, and then one year later be sold and, while progress has been made, only Saab (Saab), Beijing Automotive Group and the Dutch Spyker was sold to; Opel interest after the repeat sales they have in common and they decided to continue following Pontiac , Saturn and other brands do not have the last message.
Sichuan Tengzhong once considered the savior heommeoui while, of course, the hot sales of the Hummer also has a common focus.
Voices of doubt, a good tank can operate in a Hummer, October 9, 2009, General Motors or GM’s Hummer sales of high-end business has signed a definitive agreement with Tengzhong. Both sides claim that only after the approval of relevant government departments. But considering the price and the Hummer brand image processing problems taengyi honor February 25, 2010 announced the acquisition of a sudden get a Hummer failure.
Made a dramatic turnaround for the arrival of international media companies in China are shouting voices overseas M & A, stopped a short time, the entire acquisition process “to your circus,” is more like performance. Since then, Russia, India, and investors also expressed interest in buying Hummer brand, the Arab countries, but the last step in the relevant negotiations have failed to comply.
September 9, 2010
LV, Chanel, dior, Hermes, Marcjacobs, Gucci ….. every woman want to have the luxury bag brand bag easily make a few million white-collar women at transfiguration “unprofitability women.” Some brand-name handbags Classic (brand image, paragraph), custom section of annual price increases, the smart-opportunity in which women are eyeing the investment value, is the so-called failure of the package, taken from the package. Many senior package crazy, they all agreed that brands invest around 10% a year appreciation of the stability of the proposed purchase of custom, limited styles, but because of depreciation, vision and other problems still only suitable for investment as interest.
Loewe160 Anniversary Limited Edition Medal Series, this series is the most striking decoration above the other with a variety of badges. These badges are the most representative of the special selected out of the history of a certain brand of Loewe badge, a total of 10, plus nine signs bearing the badge of modern Rottweiler
Mysterious purple elegant decoration coupled with large round retro card, purple Hysteria Gucci patent leather but the atmosphere unique, cute ribbon decorations added to the somewhat more this Clutch innocent girls breath.
Balenciaga this looks neutral, practical luxury handbags
Balenciaga this looks neutral, practical luxury handbags
160 Anniversary Limited Edition Medal Series, this series is the most striking decoration above the other with a variety of badges. These badges are the most representative of the special selected out of the history of a certain brand of Loewe badge, a total of 10, plus nine modern Loewe logo printed on badge.
Tender lips red as if a magic peach general firmly attracted everyone’s attention, Bowling bag Prada pink leather large leather exudes quality gloss really irresistible.
Celine Boogie handbag red patent leather
Mysterious purple elegant decoration coupled with large round retro card, purple Hysteria Gucci patent leather but the atmosphere unique, cute ribbon decorations added to the somewhat more this Clutch innocent girls breath.
Balenciaga this looks neutral, practical luxury handbags
Dazzling orange decorated with chain detail, rock can not withstand the wind. Red patent leather handbag Boogie race Lin multiple pockets intimate design, not piecemeal and little run around the bag. A strong warm practical handbag.
Purple patent leather GUCCI Hysteria Clutch